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Key takeaways
- Match the message
- Make it easy to act
- Test and improve
Match the message
Use the same offer and wording as the ad so visitors know they are in the right place.
Make it easy to act
Place a clear call to action and a short form near the top, and keep distractions to a minimum.
Test and improve
Compare headlines, offers and forms, changing one thing at a time.
Frequently asked questions
How much should I spend on Google Ads?
It depends on your market and goals. We recommend a test budget, then scale what produces leads at an acceptable cost.
How soon will I see results?
Ads can bring traffic within days. Reliable lead data usually takes a few weeks of testing and optimisation.
Need help with this? Explore our Google Ads Management, see our packages or book a free 30-minute call.