Key takeaways
- Start from your numbers
- Test, then scale
- Track the right metric
Start from your numbers
Know your average job value and how many leads you can close.
Test, then scale
Run a controlled test budget and increase spend on campaigns that produce profitable leads.
Track the right metric
Measure cost per lead and cost per booked job, not just clicks.
Frequently asked questions
How much should I spend on Google Ads?
It depends on your market and goals. We recommend a test budget, then scale what produces leads at an acceptable cost.
How soon will I see results?
Ads can bring traffic within days. Reliable lead data usually takes a few weeks of testing and optimisation.
Need help with this? Explore our Google Ads Management, see our packages or book a free consultation.