Key takeaways
- When ads make sense
- When SEO makes sense
- Use both
When ads make sense
Choose ads when you need leads quickly or want to test demand.
When SEO makes sense
Choose SEO when you want lower long-term cost per lead.
Use both
Ads can fund growth while SEO rankings build in the background.
Frequently asked questions
How much should I spend on Google Ads?
It depends on your market and goals. We recommend a test budget, then scale what produces leads at an acceptable cost.
How soon will I see results?
Ads can bring traffic within days. Reliable lead data usually takes a few weeks of testing and optimisation.
Need help with this? Explore our Google Ads Management, see our packages or book a free consultation.