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Key takeaways
- Why they matter
- Where to find them
- Build a starter list
Why they matter
Without them your ads can show for jobs, free items or unrelated services, wasting spend.
Where to find them
Review the search terms report weekly and add irrelevant queries as negatives.
Build a starter list
Common negatives include free, jobs, careers, DIY and training, adjusted to your business.
Frequently asked questions
How much should I spend on Google Ads?
It depends on your market and goals. We recommend a test budget, then scale what produces leads at an acceptable cost.
How soon will I see results?
Ads can bring traffic within days. Reliable lead data usually takes a few weeks of testing and optimisation.
Need help with this? Explore our Google Ads Management, see our packages or book a free 30-minute call.