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Key takeaways
- What an API is
- What a webhook is
- Why it matters
What an API is
An API lets one app request or send data to another in a structured way.
What a webhook is
A webhook is an automatic message one app sends when something happens, such as a new form submission.
Why it matters
Understanding these helps you connect your CRM, website and other tools reliably.
Frequently asked questions
What should I automate first?
Start with lead response, appointment reminders and onboarding. They save the most time and recover the most missed revenue.
Which tools do you use?
GoHighLevel workflows, Zapier, Make and native integrations, chosen for your stack and budget.
Need help with this? Explore our Business Automation Services, see our packages or book a free 30-minute call.